Emma Mason

Emma Mason

Emma Mason

Vice President for Strategic and External Affairs | WFSGI

    Emma is the Vice President for Strategic and External Affairs at the World Federation of the Sporting Goods Industry (WFSGI). A qualified solicitor whose previous work had a specific focus on sports regulatory and governance issues, Emma joined WFSGI in June 2018. As part of her role, Emma manages WFSGI relations on behalf of the industry with international organisations of relevance including the International Olympic Committee, the international sports federations and the United Nations agencies. Emma also works with the industry on their commitments to raise the awareness of the benefits of physical activity and sport and to increase levels of physical activity and sports participation, especially among young children.

    Away from WFSGI, Emma is a former international badminton player who represented Scotland at European, Commonwealth and World Championship level. Emma remains passionate about her sport and is committed to giving back to it having been re-elected as a Badminton Europe Board Member in 2016 and a Badminton World Federation Council Member in 2017 where she currently holds the positions of Chair of Member Structures Commission and Deputy Chair of Communications respectively. More generally, Emma also has an interest in helping athletes transition from their sporting careers to life after sport and is the Director of Switch the Play, a UK based community interest company supporting athletes prepare for the transition.

    Emma has an undergraduate degree in Chemistry, is a graduate of UK Sport’s International Leadership Programme and a WeAreTheCity Rising Star in Sport. Emma is also a keen runner and has completed two marathons raising funds for Kidney Research UK.