Senior Director Digital Innovations, Lufthansa
After founding the Social Media Team Torsten lead Lufthansa to one of the globally leading airlines in social media. The Lufthansa Digital Innovations team develops the digital strategy & innovations for Austrian, Lufthansa and SWISS Airlines. He is one of the most experienced digital practitioners and thought leaders in the airline industry.
As example, Lufthansa is the industry leader in virtual reality, from pioneering content up to selling upgrades at the gate via VR. With the Lufthansa FlyingLab Torsten launched a unique flying innovation platform where guests can experience the future of air travel in a digital world. Many partners like SAP and Mercedes have already benefited from this unique space for their mission and media has widely reported about it.
Torsten’s favorite topic is the future of flying in this unique captive space to ultimately create new forms of value and a totally new experience for passengers. For him, it’s about re-defining air travel beyond transporting people comfortably from A to B as premium carriers.
He is engaged as lecturer and examiner for several universities in Europe and a member of the jury of the German Marketing Award.
Besides his contributions to several books, his work is internationally recognized by leading media like New York Times or Handelsblatt and he is regularly speaking at leading
international venues like MWC (Barcelona), Cannes Lions (Cannes), DLD (New York) etc.