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Joanna Hir

CEO, 4-D Sp.Zoo

Joanna Hir is a London based fashion designer, costume designer and fashion stylist. Joanna graduated from London College of Fashion with MA in Strategic Fashion Marketing and Management, BA in Fashion Design Technology Menswear and BA in Business Management and Marketing from National Louis University.

Joanna’s craftsmanship was recognised by British Industry. In 2015 she was awarded the Gold Arrow for the the Best Costume and Wardrobe on British TV for the costume design in Viktoria Modesta video “Prototype”.

In 2017, Joanna created and launched her fashion tech collection Vision Quest created in collaboration with ElektroCouture and neurotech fashion accessories created in collaboration with MuArts. Joanna worked for some of the biggest names in the industry including: KTZ, Sony Music, Universal Music, BBC, Rita Ora, Little Mix, Wiz Khalifa, Duran Duran, Viktoria Modesta, among others.

Key publications include: Vogue Italy, Elle UK and USA, Dazed & Confused, Wired Magazine, Billboard, Flaunt Magazine, CR Fashion Book, The New York Times, Numero, L’Officiel and many more.